A Social Responsibility NETWORK BUILT ON A FAMILY LEGACY

WHAT WE DO

Inspired by a deep family legacy of charitable engagement and philanthropy spanning more than 40 years—including public service and long-term investment in communities across Norway and internationally—the NextGen Neighbor Network (NNN) was established as a nonprofit initiative, together with its signature “I care.” campaign.

The campaign’s visual branding is provided free of charge to promote social responsibility and community service, raise awareness for the importance of public health, and encourage young people to stay physically active, say no to drugs, reduce their risks for addiction , spend less time on their smartphones, help prevent crime, and reflect the values of what it means to be a good neighbor.

COLLABORATION AREAS

  • GOVERNMENT

  • SPORTS CLUBS

  • GRASSROOTS INIATIVES

  • SCHOOLS

  • ELITE ATHLETES

  • ARENAS

  • BUSINESSES

  • VOLUNTEERS

  • YOUTH EVENTS

THE NTG “I care.” SCHOLARSHIP

During the Spring of 2026, Norges Toppidrettsgymnas (NTG) and our Founder, Louise Mohn, launched the NTG I care. Scholarship and its I care. Ambassador program. The scholarship is designed for young people who demonstrate high social capital, contribute to their local community, along with having a capacity to care for others regardless of their background, parental involvement, or personal challenges.

The program will give youth the opportunity to realize their sports dreams while strengthening the students' social capital through positive attitudes, social competence, and a clear commitment to the community.

WHAT TO KNOW

6 OUT OF 10 CHILDREN QUIT SPORTS BEFORE TURNING 18 YEARS OLD.

GIRLS PARTICIPATION IN SPORTS IS AS LOW AS 8% IN SELECTED AREAS WITHIN OSLO, NORWAY.

THE NEXTGEN NEIGHBOR NETWORK IS TAKING AN ACTIVE ROLE IN A COLLECTIVE SOCIAL RESPONSIBILITY AS A MATTER OF URGENCY.

BEING PART OF THE SOLUTION

NNN works as a collaborative visual symbol for the great and local sustainable ecosystems that already exist; where children, no matter their background, financial situation, or parents’ involvement, stay physically active long-term, and where their parents and other volunteers find belonging and long term friendships by being local ambassadors for social capital.

Local SUPER ROLE MODELS and AMBASSADORS in sport can be actively used to nurture relationships with children, systematically and intentionally over time, because children depend on stable, predictable, and safe adults with high-awareness in their lives. Let’s shift the paradigm from financial to social capital and be part of the solution.

“We want to raise strong, kind, independent, and confident children. Let’s create awareness of their social capital, character, integrity, and responsibilities, rather than judging them for their background, financial situation, or personal challenges. This will boost integration, inclusion, equality, and belonging."

— Louise Mohn NextGen Neighbor Network Founder

OUR BRANDING EXAMPLES

  • BANNERS

  • GAME DAY SIGNAGE

  • ATHLETE CARDS

  • AMBASSADOR T-SHIRTS

  • COLLABORATION MERCH

  • THE "I care." WALL

  • DIGITAL BANNERS

  • CSR CONTENT

  • SOCIAL MEDIA CONTENT

  • FILM PRODUCTION